THE NOLCHA SHOWS PRESENTED BY NEOGRID ANNOUNCE DXV AS AN OFFICIAL SPONSOR FOR FALL/WINTER 2016

The Nolcha Shows presented by NeoGrid welcome DXV by American Standard as an official partner for the upcoming Fall/Winter 2016 season, which will run February 15^th – 18^th.

A sleek and sophisticated DXV SpaLet AT200 Integrated Electronic Bidet Smart Toilet will be on display for attendees to view the cutting-edge design and innovation at the Nolcha Shows. Elegant in form, lavish in features, and unsurpassed in water efficiency and performance, this superb product is an indispensable addition to today’s environmentally aware lifestyle.

“The Nolcha Shows are the perfect venue to highlight luxury bathroom fixtures from DXV by American Standard. Both brands represent fresh inspiration and extraordinary design,” explains Maha El Kharbotly, Chief Marketing Officer, LIXIL Water Technology Americas, American Standard, DXV and GROHE. “The SpaLet AT200 Smart Toilet from DXV is sleek, elegant and sophisticated. We’re thrilled to share the state-of-the-art technology with show attendees, who are seeking the ultimate in style and cleanliness.”

The AT200 Smart Toilet offers a range of completely automated functions to transform the bathroom into a relaxing, life-enhancing space. The experience begins when the user approaches the AT200 and the seat lid opens smoothly and automatically — a graceful hands-free operation that’s as effortless as it is hygenic. All cleansing functions are enabled by a sensor as soon as the user sits down on the seat, which has adjustable heating for additional comfort. When the user departs, the lid closes and the toilet automatically flushes, too. The AT200 incorporates a soft night light in the bowl and in the area around the feet, conveniently illuminating the base of the toilet and the inside of the bowl.

Arthur Mandel, Co-Founder Nolcha Shows, shares: “Our goal is always to showcase innovative designers and build our platform during New York Fashion Week with leading consumer brands that support our vision. We are excited for this partnership with DXV and look forward to activating the DXV technology at the Nolcha Shows.”

The Nolcha Shows include the “Ones to Watch” collective including emerging brands Planet Zero Motorsports, Cute Like Mad, Minan Wong, and Virtruvius. The main runway collective will feature returning brands ACID NYC and Intrepid by AO’C as well as All Comes From Nothing. There will be three solo shows for Rohitava Banerjee, Soufflesong and Di Yusupoff.

Official sponsors joining DXV include the new presenting sponsor Neogrid, along with Citi Bank, ECRU New York and The Regulus.

For more information visit: www.nolchashows.com. For any press related inquiries, please contact Megan McAstocker megan@nolcha.com.

About American Standard Brands

American Standard Brands make life healthier, safer and more beautiful at home, at work, in the community and throughout the world. Offering total project solutions for residential and commercial customers around the world with respected brands such as American Standard®, DXV®, Safety Tubs®, Crane Plumbing®, Eljer®, Fiat® and Decorative Panels International®. American Standard Brands is owned by LIXIL Corporation (TSE Code 5938), and is part of LIXIL Water Technology business, which operates across 150 countries. The LIXIL Water Technology brands include: LIXIL, INAX, GROHE, American Standard, and JAXSON. Learn more at www.americanstandard.com, www.dxv.com or follow us at twitter.com/AmStandard, facebook.com/AmericanStandardPlumbing facebook.com/dxv/ twitter.com/DXV

DXV by American Standard®, AT100® and AT200® are registered trademarks of American Standard Brands. SpaLet is a trademark of American Standard Brands.

About Nolcha Shows

The Nolcha Shows, co-founded by Kerry Bannigan and Arthur Mandel, are a leading award-winning event held during New York Fashion Week. Over the past eight years the Nolcha Shows have become established as a platform for discovery; promoting cutting edge innovative fashion designers. Dubbed the “Hot incubator of new fashion design talent” by Forbes, the Nolcha Shows continually receive positive prominent media and celebrity attendance. Consistent media coverage includes features in ADWEEK, Financial Times, Glamour, Cosmopolitan, INC, US WEEKLY, Lucky, NBC, MTV and Forbes; and has been supported by brands including Citibank, Coca-Cola, Rusk, Otterbox, Vitamin Water, American Airlines, Don Q Rums and Landrover.

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